Wye Valley Flowers was launched in 2020, based on a passion for all things floral – especially seasonally grown, British flowers.

I worked part-time as a florist in my 20s, but life then took me off to university and then away to work in the Middle East. However, I never lost my passion for gardening and all things floral. Since moving to the Wye Valley and Forest of Dean area 12 years ago, I have been running floristry courses, using homegrown flowers and farm-foraged foliage – alongside teaching sustainability at university.

A few years ago I discovered the average bouquet has traveled 4,000 miles and realised there must be a more sustainable way to enjoy beautiful commercially bought flowers, for the home and events – that don’t cost the earth! So in 2020 we launched our sustainable flower farm and I updated my training as an eco-florist, committing to using British flowers and no floral foam.

We offer a full range of floristry and floral design services – from gift bouquets to weddings, funeral tributes to events. Our floral arrangements are romantic, cottage garden, vintage, and hedgerow inspired. Each one is unique and captures a snapshot of what is growing on the farm and in the meadow that season. No air miles or nasty chemicals – simply nurtured by the sun and rain, with love.

I am a third-generation flower farmer – My grandfather also came to flower farming later in life, helped by my Mum – who traveled to Holland in the early 60s to see the bulb fields. He loved roses, dahlias, daisies, and foxgloves. I hope he would have been proud to have inspired a third-generation grower, keeping the tradition going.